A Beefy Proposition

A Beefy Proposition

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Lubna Alamat and Ziad Muasher

The U.S. Meat Export Federation (USMEF) held a technical U.S. Beef Seminar at the Hilton Beirut Metropolitan Palace Hotel titled ‘Sharpen Your Knowledge and Sales Skills for U.S. Beef’.

The event, organized by Agri Marketing Consulting Services, kicked-off with a brief introduction by its Managing Director Lina Kanaan. The seminar, was in collaboration with the U.S. Office of Agricultural Affairs in Cairo represented by keynote speaker Ali Abdi, Minister Counselor and Reaz Mehdi, General Services Officer at the U.S. Embassy in Lebanon both of whom emphasized the role events such as this have on strengthening unilateral economic relations pertaining to the F&B market. In attendance were some of the country’s most prominent meat suppliers who are always looking to offer Lebanese consumers top quality U.S. beef products. To illustrate the various range of alternative cuts this year, Head Chef Lubna Alamat and Head Butcher Ziad Muasher illustrated to the crowd the latest buying and selling trends, the practices aimed at matching cooking methods with the ideal beef cuts, as well as recommended food safety and meat handling techniques. The seminar was followed by a buffet of U.S. beef carving stations and dinner to illustrate the various tastes and flavors of the available meats for import.


From right to left: Reaz Mehdi, Lina Kanaan, Ali Abdi, and Jeanine Sabaji

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