Accorhotels announces first SO/ project in the Middle East with DMCC

Accorhotels announces first SO/ project in the Middle East with DMCC


SO/, AccorHotels’ brand, announced its debut property in the Middle East with the SO/ Uptown Dubai.

The hotel set to open by late 2020, will feature 188 rooms in addition to 215 branded residences. Inspired by edgy and bold architecture, interiors for the luxury property will be brought to life by the Rockwell Group, featuring modular and contemporary elements to elevate the SO/ Uptown Dubai as a beacon of energy, art and entertainment at the heart of Dubai.

The brand’s debut was announced at a signing ceremony with development partner DMCC (Dubai Multi Commodities Centre), a prominent Government entity and the world’s leading Free Zone for commodities trade and enterprise in Dubai.

The signing marks AccorHotels’ entry into DMCC’s upcoming world-class smart district, Uptown Dubai.

Commenting on the agreement, Sami Nasser, chief operating officer, luxury brands, AccorHotels Middle East said: “Dubai is the perfect destination to launch one of our most sought-after luxury lifestyle brands, SO/, through our debut partnership with DMCC (Dubai Multi Commodities Centre). As a brand, SO/ encapsulates the spirit of Dubai, reflecting the city’s ambitious drive to reach unscalable heights, while celebrating the blend of cultures and experiences the city has to offer through its bold, avant-garde design, vivacious energy and world-class amenities.”

With commercial, retail, hospitality and dining components, Uptown Dubai’s first super-tall Tower, where Sofitel Uptown Dubai will be located, is set to become an iconic addition to the Dubai skyline, through its contemporary architecture conceptualized by Adrian Smith and Gordon Gill Architecture, the visionaries behind the iconic 828 meter Burj Khalifa.

The development will also feature 215 SO/ Residences, located on the upper-most floors of Uptown Dubai’s first super-tall tower. The limited collection of private residences is the first from SO/ to be made available in the Middle East. Residential services will include in-residence dining and dedicated lifestyle concierge services. Residents will also enjoy access to exclusive private facilities including a MIXO residence lounge with Resident DJ, private fitness area and swimming pool. The residences will range from 67 sq. meter one-bedroom units to spacious 261 sq. meter four bedroom penthouses while offering breath-taking, unparalleled views of the Dubai skyline and Arabian Sea.

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With six SO/ hotels in operation in Thailand, Singapore, Mauritius, Berlin and St. Petersburg, SO/ Uptown Dubai will join 10 highly anticipated SO/ openings worldwide within the next five years. SO/ properties flawlessly combine sophisticated elegance with the style, art and energy of each hotel’s locale. Encapsulating a rebellious lifestyle experience, each hotel is an avant-garde masterpiece, integrating architecture and design as art through collaborations with world-renowned designers including Karl Lagerfeld, Kenzo and Christian Lacroix.

Inspired by a focus on innovative gastronomic experiences, the hotel will feature the MIXO lounge bar, HI-SO bar, lobby lounge, an all-day dining restaurant, in addition to the Sky Bar & Lounge. The luxury property will also house a reimagined meeting hub, including a ballroom, board room, business center and pre-function space for corporate and social events. Reflecting the brand’s ethos for creating idyllic and indulgent moments, a 1,400 square meter SO/ SPA, state of the art SO/ FIT fitness center and health club equipped with the latest in innovative facilities, personal classes and swimming pool, complete the wellness journey.

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