Al furjan Hotel is a new brand of mid-market lifestyle hotel designed by Draw Link Group (DLG) for Assass Investment, developed to support Dubai’s Tourism Vision 2020 and World Expo 2020. It is located on the new city expansion borders strategically situated between Dubai marina, downtown, al Maktoom airport and the expo 2020 site.
Draw Link Group is an international interior design consultancy and fit-out firm specializing in hospitality, F&B outlets, and high-end residential projects.
“We have developed a contemporary urban interior that incorporates urban elements for the bedrooms and public areas, and this three-star business and leisure hotel will embody an international theme known as “urban regeneration” the popular theme combines architectural materials with urban connotations layered with softer materials with an end goal of reaching a setting that is urban, art driven, comfortable and practical” said Daousser Chennoufi, CEO, DLG.
The property will have 250 rooms, a public reception and lounge, all-day dining restaurant, spa, and pool. The three –star hotel consists of a basement level, ground floor, seven typical guest floors and dedicated level at the eight floor for the spa and the outdoor pool. Completion date is expected in Q4 2018.
“Further, there is an interactive element to the urban regeneration theme, which is prevalent from Copenhagen to Barcelona to Melbourne,” commented Chennoufi. “The guests are invited to engage and interact with the artwork through thematic presentations. The net effect is that the character of the building is on display as guests move through the building,” he explained. An example that Chennoufi shared was the very mechanical and engaging design concept for the all-day dining restaurant which will be fitted with rolling pins and lights hung from spinning wheels alongside fresh produce.
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