Alshaya International Trading Co., one of the leading international retail franchise operators, launched a new dining destination in Riyadh, Sidra, which brings together a host of international food brands: The Cheesecake Factory, P.F. Chang’s, Asha’s, Pinkberry, Texas Roadhouse, Shake Shack, IHOP, Raising Cane’s, Blaze Pizza, and Starbucks.
Five of the restaurants at Sidra will be making their first appearance in Riyadh: The Cheesecake Factory, P.F. Chang’s, and Asha’s will open immediately, with Texas Roadhouse and Blaze Pizza following a few weeks later.
Extending over an area of 18,000 square meters, Sidra is strategically located next to Granada Centre on two main highways in Riyadh on Exit 9, Imam Abdullah Bin Saud Bin Abdulaziz Road.
Ian Toal, president of food at Alshaya, said: “Sidra represents Alshaya’s commitment to bring some of the world’s best loved food brands to a growing number of customers in Riyadh and the wider region. It offers a unique dining experience with a variety of cuisines and flavors that no other place does, and we hope it will be a favorite destination for our Saudi customers.”