Hotels.com sees new millennial #TravelBrag trend

Hotels.com sees new millennial #TravelBrag trend

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New research from Hotels.com global Mobile Travel Tracker, discovered a new millennial trend, of ‘travel bragging’ on social media to build kudos amongst their friends, and even faux friends on social. Trading in their #TravelBrag for ‘likes’, 30 percent admit they spend over four hours a day on their mobiles while traveling.

 

The research, commissioned by Hotels.com identifies new trends in how mobile technology is used during travel, as it launches its second annual Mobile Travel Tracker Report.

 

“At Hotels.com we know that 28 percent of people would’t enjoy their holiday without their smartphone in their hand – how could they possibly capture the best selfie or show off to their friends at home without it!  Not only that, we also know that getting the perfect picture plays an even bigger role with 14 percent of travelers admitting they would pose anywhere for that flawless selfie, often putting selfies ahead of safety”, said Daniel Craig, VP of Mobile at Hotels.com brand.

 

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When it comes to what social savvy travelers are bragging about on their trips, food snaps (44 percent) is up there. Travel braggers show off their #foodporn to those stuck at home with their avocado toast, posting weird and wonderful dishes from across the globe.

 

The new global research has also proven the long-debated theory that romance really is dead, with 14 percent admitting they would rather travel with their smartphone than their partner. Travelers even get more anxious when their phone runs out of battery (15 percent) than if they argue with their partner on a trip (8 percent).

 

“With a third of travelers refusing to book a hotel that does’t offer free Wi-Fi, there is a clear demand for travelers to be connected at all times. At Hotels.com, we have so many great places to stay, all bookable at the click of a button on our mobile app, that we’re confident selfie-lovers will have plenty of opportunities to snap the ideal #nofilte

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