Castania has a new identity that embraces modernity

Castania has a new identity that embraces modernity

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Crowning over three decades of leadership and success, Castania is re-branding to keep up with the market progress.

Castania decided to embrace the change happening in the local and international scenes. Today, the blue brand evolved its identity to feature a new mark and a full line re-branding.

This revamp preserves the company’s heritage and brand equity by its simplicity and clarity. The new brand mark is a distinctive lowercase ‘c’ designed to evoke a roasting machine’s constant movement. The visual interpretation is a high-contrast imagery of the ingredients which are placed on dynamic curves that give a feeling that the product is freshly roasted and packed.

All the design and production elements were developed to reinforce the message that Castania provides the best quality products in the market. The identity will roll out gradually to include all the product lines, airport boutique and global outlets.

Pioneer of the nuts industry in Lebanon and the Arab region since 1983, Castania has a footfall in more than 47 countries worldwide.

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