Rising health awareness, product differentiation, and convenience of online food platforms are key factors to drive the F&B market in the KSA and UAE
During the month of March 2020 alone, messaging increased by more than 50 percent in many of the countries hardest hit by the global health crisis, according to the latest data from Facebook.
The survey was conducted among residents and citizens of the United Arab Emirates and Saudi Arabia in order to understand their sentiment towards travel during the COVID-19 pandemic.
The market is driven by the rising internet penetration and inclination towards IoT which are encouraging the hospitality segment to offer smart solutions.
It is still unknown how severe the crisis will be on foodservice chains, but soft drinks industry is losing massive amounts of revenue.
On the occasion of Poultry Day which takes place on March 19, HN spoke with Betty Bedrossian Rizk, regional marketing manager at Arab Marketing and Finance (AMFI), which represents US poultry suppliers, to highlight the industry’s insights and upcoming trends.
“It’s important to remember that fatality rates remain very low and the chances of contracting the virus are remote if they travel responsibly”
The global hotel industry gained an interest in KSA with a number of international and regional brands looking to expand their presence across the Kingdom.