Diageo sells 19 portfolio brands to Sazerac

Diageo sells 19 portfolio brands to Sazerac


Diageo agreed on the sale of 19 brands in an agreement with Sazerac for an aggregate consideration of USD 550 million. The net proceeds of approximately USD 435 million, after tax and transaction costs, will be returned to shareholders through a share repurchase following completion, which will be incremental to the previously announced programme of up to USD 2.6 billion. The transaction, which is subject to regulatory approval, is expected to complete early in 2019.

The brands included in the transaction are Seagram’s VO, Seagram’s 83, Seagram’s Five Star, Myers’s, Parrot Bay, Romana Sambuca, Popov, Yukon Jack, Goldschlager, Stirrings, The Club, Scoresby, Black Haus, Peligroso, Relska, Grind, Piehole, Booth’s and John Begg.

Ivan Menezes, CEO of Diageo, said: “Diageo has a clear strategy to deliver consistent efficient growth and value creation for our shareholders. This includes a disciplined approach to allocating resources and capital to ensure we maximise returns over time. Today’s announcement is another example of this strategy in action. The disposal of these brands enables us to have even greater focus on the faster growing premium and above brands in the US spirits portfolio.”

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