Dickey’s Barbecue Pit, one of the largest barbecue franchises in the world, opened its first international restaurant location in Abu Dhabi earlier this month.
The Abu Dhabi location is the first of 45 Dickey’s restaurants across the Middle East that will be operated by Serenity Hospitality, a Middle Eastern hospitality group, led by its CEO, Youssef El Habbal, who has more than 20 years of experience in the hospitality industry. The restaurant features an open kitchen, so customers can watch the Pit Masters at work. The menu has been customized for customers in Abu Dhabi and includes Dickey’s barbecue favorites such as 14-hour slow-smoked beef brisket, smoked chicken and turkey and savory sides such as mac and cheese, barbecue beans and creamy spinach. New dishes include beef ribs, an array of beef sausages, turkey, chicken and brisket.
The group plans to open and operate Dickey’s franchises in the UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar, and Lebanon.
“Consumer confidence continues to increase, and people are willing to let others handle the cooking,” said Roland Dickey, Jr., CEO of Dickey’s Capital Group. “The fact that Dickey’s is able to expand at this rate internationally without taking any private equity is a testament to hardworking Dickey’s franchisees, both nationally and internationally, Dickey’s Barbecue Pit commitment to quality, and to our ability to find the right partners.”
Dickey’s Barbecue Pit has been in operation for 77 years and remains to this day a privately held, third generation family-owned business with more than 500 locations across the United States. In addition to expanding into Canada and across the Middle East, Dickey’s Barbecue Pit is opening six new locations in October across the U.S., including Hawaii for the first time.Add to Favorites