Dur Hospitality, the Saudi grown hospitality company, and IHG, one of the world’s leading hotel companies, have recently announced the signing of a franchise agreement for Crowne Plaza Riyadh Palace, under the master franchise agreement signed in 2014 for four hotels.
Currently operating as Riyadh Palace Hotel, the property is expected to be rebranded to Crowne Plaza by June 2018.
The new agreement aligns with IHG strategy to grow the Crowne Plaza brand footprint across the Middle East and specifically in Saudi Arabia. IHG currently has 7 operating hotels in Riyadh and 31 in the Kingdom of Saudi Arabia.
The hotel totals to 304 rooms, over 1,400 square meters of meetings space, a business center along with an outdoor pool, Club Lounge, and a spa. It offers a range of authentic and contemporary cuisine at the hotel’s very own restaurant and at the Lobby Café.
Pascal Gauvin, managing director, India, Middle East & Africa, IHG said: “We value our partnership with Dur Hospitality and we look forward to expanding our presence in Riyadh. Saudi Arabia is a priority market for us, and this agreement is a representation of our intent to continue growing in the country and our commitment to our overall expansion plans in the Middle East. Given the government’s ambitious economic reform plan, Vision 2030, we anticipate an increase in demand for quality branded hotels in Saudi Arabia, and with 31 operational hotels and a robust development pipeline, we are confident of being able to cater to this demand.”
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