Emaar redefines the cinema experience with Reel Cinemas

Emaar redefines the cinema experience with Reel Cinemas


Reel Cinemas – Platinum Suites by Emaar Entertainment

Emaar Entertainment launched new luxury cinema experience dubbed Reel Cinemas, in Dubai. The concept elevates the conventional cinema experience to the next level with advanced technology innovation and luxurious amenities. These are also driven by several global-first partnerships including with Dolby Cinema, ScreenX and its association with international restaurateur Guy Fieri.

Recently, the all-new Reel Cinemas – The Dubai Mall, was unveiled, marking a new era in cinema entertainment. It has several innovative firsts: The Platinum Suites that offer superlative standards of in-cinema luxury including personalised butler services; a Dine-in Cinema with Guy Fieri’ssignature menu; a stand-alone 170-seater Guy Fieri’s Kitchen; viewing with Dolby Cinema and the first ScreenX in the Middle East. With Barco Laser Projectors and Dolby Atmos, viewers are assured of exceptional experiences.

Damien Latham, CEO, Emaar Entertainment, said: “Reel Cinemas is bringing a multitude of innovations to the cinema experience with our international partnerships that present the newest technology to our cinemas. The aspirations of moviegoers have changed; it is not just about watching a film but the whole journey. We are innovating across every touch point: from facilitating ease of online booking to welcoming guests to aesthetically designed cinemas and providing truly world-class viewing with high-end technology; and pampering them with food and beverage choices.”

The transformation of Reel Cinemas follows a committed strategy of digitization of the cinemas, and a focus on reshaping ‘moviegoing’ as a distinctive ‘lifestyle experience.’ Now, Reel Cinemas has five cinemas in Dubai: the 26-screen Reel Cinemas – The Dubai Mall; the seven-screen Reel Cinemas – Dubai Marina Mall; the four-screen Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club; the six-screen Reel Cinemas – The Springs Souk that includes a first dedicated screen for the little ones – Reel Junior; and the Reel Boutique by Reel Cinemas at Rove Downtown, one of the UAE’s first hotel cinemas. Several Reel Cinemas will open soon in central locations in Dubai and key cities in the region.

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