Preferred Hotels & Resorts has welcomed 26 new member hotels across 14 destinations in the past four months, from January 1 and April 30, 2020.
The new additions range from the iconic Biltmore Hotel in Coral Gables, Florida, to the soon-to-open Montage Healdsburg in Sonoma County, California.
In the MENA, four properties are now part of the Preferred Hotels & Resorts. These include JA Oasis Beach Tower (Dubai) which brings 174 rooms divided among a variety of deluxe apartment-style guest accommodations. It also includes Dusit Thani Dubai (Dubai) which provides 321 hotel guestrooms and suites. Dusit Doha Hotel (Doha), with 357 guest accommodations spreading out among a variety of amenity levels and options. Banyan Tree Tamouda Bay (Fnideq, Morocco) – Located on the northwest coast, the luxury resort boasts 92 all-pool villas with Andalusian-Moorish design and views out to the Mediterranean. For wellness seekers, Banyan Tree Spa offers customisable treatments.
New member hotels will have access to Preferred’s global network of corporate, leisure, and group sales professionals and can tap into the turnkey benefits of I Prefer Hotel Rewards, the brand’s global points-based loyalty program for independent hotels with 3.5 million travellers currently enrolled for membership.
“We are pleased to see more owners and operators turning to Preferred Hotels & Resorts to benefit from our flexible approach, favorable pricing, and strong overall brand value,” said Lindsey Ueberroth, CEO of Preferred Hotels & Resorts. “This significant increase to our brand portfolio indicates an impending takeoff in independent hotel affiliations as part of the pandemic rebound. We continue to receive increased interest from both independent hotels and properties currently in franchise contracts that are exploring less restrictive and more valuable options,” said Jonathan Newbury, Senior Vice President of Strategic Development for Preferred Hotels & Resorts. “Preferred Hotels & Resorts continues to position itself as the brand of choice for independent hotels because we offer our member hotels the freedom to compete on their own terms – not just when it’s convenient for us – while inviting them to tap into Preferred’s global reach as a rich complement to their individual efforts.”
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