Aleph Hospitality announced the signing of a franchise agreement with Marriott International for the 1st Four Points by Sheraton hotel in Liberia. In order to ensure optimal exposure, the hotel will be located in the capital, Monrovia. It is Liberia’s most populous city and soon home to the 1st internationally-branded property in the country. Scheduled to open in 2020, it will be managed by Aleph Hospitality under the Four Points Sheraton brand.
To better serve its visitors, the hotel offers 111 stylish rooms, meeting facilities and many F&B outlets. These will feature an all-day-dining venue, a specialty restaurant, a beach and rooftop bar. The hotel will play a vital role in realizing the country’s tourism strategy. This will deliver 15 million international visitors by 2023. Commenting Bani Haddad, MD, Aleph Hospitality said, “The increasing number of international guests will bring stronger demand for international quality accommodation. In turn, we look forward to managing the operations of the hotel to world-class standards.”
On that note, Sea Suites Hotel LLC owns the property. Aleph Hospitality will operate it under a third-party management model system. To address this issue, the model will deliver superior value for the owner, as well as improves operations. As a result, the system will combine the benefits of an international brand with a highly-focused and personalized management approach. This will be optimized and aligned with the owner’s interests.
Further elaborating that point, Joe Barbar, President of Sea Suites Hotel LLC said, “By appointing Aleph Hospitality to manage our hotel, we have secured two partners. Above all, Aleph will execute a franchise agreement for the Four Points brand, which would not have been possible if we were managing the hotel ourselves. We look forward to the hotel opening and creating history as the first internationally branded hotel in the country.”