Melt Shop, one of the pioneers of the melted sandwich movement, announced that its newest franchised restaurant is now open in Fahaheel, Kuwait. This marks the brand’s second restaurant in the country following the company’s international debut in Kuwait City earlier this year.
Located in Mezzanine 2 of the Al Kout Mall, the new Melt Shop is the second of a seven-unit development deal in the Middle East with Ali Alghanim & Sons.
“Opening our second restaurant in Kuwait in less than six months further signifies our aggressive international expansion efforts, and is a testimony to Melt Shop’s brand appeal in markets all over the world,” said Spencer Rubin, founder & CEO of Melt Shop.
“We’re excited to continue building on the momentum we’ve established with Ali Alghanim & Sons and look forward to bringing more Melt Shop restaurants to Kuwait and beyond.”
“From our initial conversations two years ago to now, we’ve witnessed firsthand the support and operational excellence Melt Shop has exhibited and provided us with every step of the way,” said Bader Al Usaimi, managing director of Ali Alghanim & Sons Food & Beverage Division. “The performance of our first restaurant in Al Hamra has exceeded expectations and we feel confident that Al Kout will follow suit. We’re energized to continue growing with Melt Shop and can’t wait to bring more restaurants to the Middle East.”
In addition to Kuwait, Melt Shop currently has opportunities in other countries in the Middle East. Melt Shop is poised for excellent ROI with an estimated initial investment range of USD 368,240 – USD 698,800 for the first location, including a franchise fee of USD 35,000 and a sales range of USD 1 million – USD $1.6 million (sales range based on Melt Shops’ six corporate restaurants open over 12 months as of end of 2016, as referenced in Item 19 of the 2017 FDD).