Nada Debs collaborates with IKEA for LJUV COLLECTION

Nada Debs collaborates with IKEA for LJUV COLLECTION

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IKEA collaborated with Studio Nada Debs for the collection LJUV — named after the Swedish word for delightful, where traditional Middle Eastern patterns and symbols meet Scandinavian design. 

The collaboration includes a mix of big and small decorative and functional items such as floor cushions, rugs, trays, ceramics and glassware that make it easy to host many guests.

The creations will be available in select stores in the Middle East in February 2020.

Her collaborative attitude is one of the reasons why Karin Gustavsson, creative leader at IKEA asked Debs if she was interested in working with IKEA for the collection. Gustavsson says she doesn’t believe in designing from the desktop and wanted LJUV to be an on-the-floor design process with Debs and the suppliers

To reach the many young IKEA customers, the team focuses on making the collection more affordable, light and flat packed. “My work is inspired by Middle Eastern influences, but the goal is to have a global appeal, hence working with IKEA has been the perfect match. I like to call my work ’emotional design’, and it reflects the emotional nature of the people in the region,” said Debs.

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