Jumeirah Hotels to start 2018 with a new hotel brand

Jumeirah Hotels to start 2018 with a new hotel brand

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Jumeirah Group is launching a new brand that will be appealing to the ‘millennial minded’ audience.

 

This new brand is slated to launch in early 2018, and when it does it will have smaller hotel rooms but locations in key desirable areas, while also retaining a strong focus on food and beverage services. The new brand, which has not yet been named or fully revealed, currently has three to five new projects that have already signed on to be a part of it.

No star rating or category has yet been assigned to the brand, but Jumeirah Hotels and Resorts are likely above its price range, and the new brand will not be associated with Jumeirah’s loyalty program, Sirius.

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