With 77 per cent smartphone penetration across the GCC, the emergence of a new digital customer has put pressure on the food and beverage sector to stay relevant and for outlets to keep a competitive edge.
“Technology is changing the way restaurants interact with their customers, with apps impacting operators’ topline and becoming an essential contributor to success. It has never been more important to embrace technology, particularly as the region’s digitally savvy population continues to grow. The adoption of smart technology, use of mobile apps, and social media to enhance guest experience is vital for long-term business success,” said Trixie LohMirmand, senior vice president, exhibitions & events management at Dubai World Trade Centre.
Social media is a key driver for restaurant recommendations, with nearly two-thirds of social media users in the Middle East regularly using social networks for recommendations. Food apps have also been a major catalyst of change, according to KPMG. Consumers use their smartphones and food apps to find new restaurants, and read online reviews, with 40 per cent of respondents also buying meals through their device.Add to Favorites