Spontini, the Milan-based pizzeria, signed an agreement with retail franchise operator M.H. Alshaya Co. to open restaurants across the Middle East and North Africa region.
“I’m proud that we’ll be able to offer diners in the MENA region a handmade pizza that will be prepared every day using the same recipe Spontini has been using since 1953, with the same Italian ingredients we use in our stores in Milan. It’s a pleasure to work with a partner that shares our vision and wants to offer our customers the same experience that they would experience in our Italian stores,” said Massimo Innocenti, Spontini executive chairman and founder of the brand.
Spontini started in 1953 under the name of ‘Cibi Cotti’, characterized by simple and inexpensive dishes from Tuscany’s traditional cuisine. It soon introduced the now-typical slice of pizza, officially becoming ‘Spontini’, from the name of the street in which the original store is located. The recipe for the classic Spontini pizza has barely changed since then, offering an unmatched Italian taste experience.
Alshaya is a franchise operator for over 80 leading brands, including Starbucks, Shake Shack, The Cheesecake Factory, P.F. Chang’s, Victoria’s Secret, Pottery Barn, H & M and Mothercare. The company operates more than 3,500 stores across the Middle East, North Africa, Russia Turkey and Europe, and employs more than 50,000 people.
“We think Spontini will offer something unique and authentic to our discerning customer base,” said Mohammed Alshaya, executive chairman of M.H. Alshaya Co. “With its simple approach to handmade, quality pizza, and a strong sense of heritage and tradition, it will be an exciting addition to our portfolio of world-leading food brands.”
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