Al Ghurair Properties, the property development arm of Al Ghurair, has partnered with the world renowned Swissôtel to announce the inauguration of Swissôtel Al Ghurair and Swissôtel Living, embedded within Al Ghurair Centre, Deira. This follows from the formal partnership agreement between Al Ghurair Properties and AccorHotels in July 2017, to open the first Swissôtel in the United Arab Emirates.
Consisting of 428 rooms and 192 apartments, the luxury property is located within the Al Ghurair Centre Complex, one of the region’s first and most prominent shopping destinations.
Sultan Al Ghurair, CEO of Al Ghurair Properties commented: “In partnership with AccorHotels, we are delighted to introduce Swissôtel in the UAE. With the opening of Swissôtel Al Ghurair & Swissôtel Living, we are confident that this luxury international brand with its unique service offering will contribute to the property’s success.”
The Swissôtel brand values of sustainability, vitality and quality resonate strongly with Al Ghurair. The partnership with Swissôtel is just one part of our many initiatives to reposition and enhance our real estate portfolio; the Al Ghurair Centre has many exciting new brands coming as well as the 58 projects currently under development”, Al Ghurair concluded.
The property brings various F&B outlets, in addition to a 1,800 square meter spa, swimming pool, and tennis courts.
Swissôtel and Swissôtel Living additionally houses six meeting rooms in addition to the Al Khor Ballroom.
Swissôtel Al Ghurair & Swissôtel Living joins two other operational Swissôtel properties in the Middle East. Swissôtel Hotels & Resorts is renowned for its Swiss inspired hospitality. Globally, Swissôtel Hotels & Resorts provides guests with the opportunity to stay at the heart of 30 locations, across 34 properties, where they can confidently explore the best aspects of each destination.
AccorHotels operates 45 properties in the UAE in addition to 24 under development. In the Middle East, the Group currently operates over 100 hotels, encompassing more than 32,000 rooms, across all segments. The network is expected to double in size, bringing over 25,000 additional rooms to the region.
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