The 160-room hotel will be developed within the USD 1.5 billion Bahrain Financial Harbour (BFH) project, one of the most anticipated mixed-use projects in the Kingdom.
Tough trading conditions have been the norm for the Middle East hotel industry over the past five years. A drop in oil prices that began in 2014 inevitably led to an economic slowdown for oil-dependent countries, including Bahrain. Kostas Nikolaidis, Middle East & Africa executive, tracks the kingdom’s early stages of revival and shares his thoughts on where it goes from here
Swiss-Belhotel International has announced the launch of four new brands in the Middle East in 2019. Coming to the region for the first time are Grand Swiss-Belresort (Bahrain), Swiss-Belsuites (Bahrain), Swiss-Belboutique (Kuwait) and Swiss-Belinn (Oman and Qatar) with openings scheduled over the next few months.
Dubai-based company capitalizes on the region’s trend towards franchising and meets calls from investors to find innovative ways to maximize operational efficiency.
In the Middle East, occupancy grew by almost one percent to reach 71 percent in Q1, with an average daily rate of USD 148.
There are currently five Staybridge Suites hotels open across the Middle East, with a further eight due to open in in the next three to five years.
Swiss-Belhotel International currently manages a portfolio of more than 145 projects in Bahrain, Egypt, Iraq, Kuwait, and UAE among others.