The four countries head the top ten by numbers of rooms in the internationally-branded hotel development pipeline, with Egypt showing 15,158 rooms in 51 new hotels.
This brand will be made up of a curated portfolio of hotels in the most desirable urban destinations throughout Europe, the Americas, the Middle East and Asia Pacific.
Although a relatively small market facing political instability, Lebanon offers unique investment opportunities in establishing new hotel concepts that would cater to various untapped segments.
It is important to develop brands that meet the diverse spectrum of needs and aspirations of travelers.
Movenpick’s Marc Descorzaille discusses key factors to consider when assessing a hotel’s performance
We focus on growth markets where we have development experience and strong business and guest relationships.
Challenges are numerous as we progress in certain cities with new projects whereby the cost of construction is key.
We expect to see further activity in the luxury segment as a result of expanding strategic interests and global business outreach efforts of many markets in the region where we currently operate.
In the Middle East, the UAE leads the projects under development in the region, with a total of 50,000 new rooms under construction.