The index measures 50 global gateway cities into one of five levels of ‘readiness’ and provides actionable solutions to foster sustainable growth.
Everything from the pillow options and toiletries to the in-room menu and minibar offerings have been redesigned to create a boutique, luxurious and welcoming experience for ethically-conscious travelers.
With international arrivals reaching 1.4 billion in 2018, the UNWTO Secretary-General underscored how tourism “keeps growing ahead of the world economy, which we almost doubled last year”.
Medical tourism is mainly driven by cosmetic treatment which represents more than two-fifths of the total market share in 2017.
Cairo topped the list of the must-see Culture destinations, whereas Oman has broken into the Adventure destinations’ list.