At its core, a CRM system aggregates customer information collected throughout the guest stay at a hotel and uses this information to improve services and offerings in key target markets. In addition, CRM assists in the development of programs that reward guests for their loyalty.
A successful business model is dependent on its ability to generate revenues from different streams throughout the various stages of its journey. While this definition applies to most businesses, the F&B industry appears to be trapped in the sales of food and beverage items, mostly to a limited target clientele. Manal Syriani, managing director, WAY Consultants, gives us a few options for diversifying along the way
The regional F&B industry is evolving at a fast pace amid fierce competition and rising customer demand for innovation. Given the current climate, building a successful business is becoming more of an art than a science. Manal Syriani, managing director, WAY Consultants, explains
It’s a fact that over the last 10 years, 20 percent of all new jobs created around the world have been based in hospitality and tourism, which prompts the question, how can you successfully hire the right person for the role? Manal Syriani, managing director of Way Consultants, tells us how