The Ascott Limited (Ascott) announced a series of new appointments to strengthen its senior management team and operations across the region. With determined and imminent growth plans in the coming years, Ascott’s team will contribute to reaching its target of 80,000 units by 2020, and doubling this to 160,000 units by 2023.

Imane Guennioui joins Ascott as assistant director of marketing for the Middle East, Africa and Turkey. A seasoned marketer and communicator, Guennioui obtained her Bachelor of Business Administration (finance and marketing major) from the American University in Morocco – Al Akhawayn University in 2008.  Since then, she has acquired significant experience across the UAE in marketing, digital marketing and communications with various established hospitality brands in the region.

Awad Hamed Saeed Alolyani is the new cluster assistant operations manager for Ascott Jeddah.  His core responsibility will be operations, as well as stabilising and growing the guest services teams across the Jeddah properties.  Alolyani holds a Bachelor of Tourism Management Degree from the University of Western Sydney (Australia) and has recently completed his Master of Arts in Hospitality and Tourism Management from the Global Business School of Barcelona (Spain).  With significant hospitality experience – from part of a pre-opening management team, front office supervisor, and privilege guest relations at properties in Dubai and Abu Dhabi – Alolyani will play a key role in the properties’ operations within the area.

Ascott, a wholly owned subsidiary of CapitaLand Limited, is one of the world’s leading serviced residence owner-operators.  Its current portfolio includes 23 properties across 12 cities (pipeline and operating) within the MEA and Turkey region, totaling more than 3,300 units.