Citymax Hotels debuted in Aswan in Egypt with the soft opening of Citymax Hotel Aswan last week. Owned by Egypt Holland for Touristic Investments, this four-star hotel features 79 rooms and various amenities.

Russel Sharpe, COO, Citymax Hotels, stated, “It is exciting to open our first hotel outside the UAE and underpins our commitment to grow our portfolio in the region. Aswan is a prominent city in Egypt and has tremendous potential for growth. We are delighted to enter the destination at this strategic time. Citymax Hotel Aswan is a beautiful property, conveniently located for both business and leisure travellers. Designed for today’s travellers, it offers its guests a comfortable and affordable stay with all the little extras that make a difference – be it the free connectivity, extra value or space. At Citymax Hotels we go beyond service to create memorable experiences.”

Citymax Hotel Aswan boasts leisure facilities including an outdoor swimming pool and cafe, sauna, jacuzzi and an all-day-dining restaurant. Decorated in contemporary style, some rooms offer beautiful Nile river views while others overlook the city landscape.

Citymax Hotels is part of the hospitality division of Landmark Group and has been developed as an affordable lifestyle hotel brand with a vision to lead the mid-market hospitality sector offering unique guest experiences at extraordinary value. With a superb portfolio of both owned and managed hotels strategically located in prime business and leisure hubs, the company is expanding rapidly in the UAE as well as other key markets in the Middle East. Citymax Hotels differentiates itself in the mid-market sector with outstanding dining and recreational venues, welcoming people to enjoy life’s little extras by transforming faceless hospitality with vibrant simplicity. The experience is further enhanced by exclusive tie-up with Shukran, the region’s largest loyalty program offering members fabulous benefits each time they stay or dine at Citymax Hotels.