Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Al Tayyar Travel Group, one of Saudi Arabia’s leading travel and tourism companies, formed a strategic alliance with the aim of further enhance Dubai’s position as the preferred destination for Saudi visitors.

The partnership will pave the way for launching unique initiatives that will help expand Dubai Tourism marketing reach and visibility within Saudi Arabia, one of Dubai’s top three visitor source markets.

The promotional strategies will be primarily implemented through Al Tayyar Travel Group’s Strategic Online Business Unit, the largest homegrown digital travel company in the MENA region that manages two cutting-edge online travel platforms on web, mobile web and app: Almosafer and tajawal.

The alliance will see Almosafer creating inspirational content on Dubai’s tourism offerings to be promoted across all its communication channels. The online travel platform has also collaborated with one of the most prominent Saudi-based social media influencers, Mohammed Alnhet, to develop an exciting series of videos showcasing the diversity of Dubai’s attractions and experiences.

Almosafer will offer special hotel and flight deals exclusively for Saudi travelers to Dubai such as top things-to-do in the city, iconic attractions to visit, a slew of handpicked restaurants and shopping options, as well as travel tips. The online travel platform will create special Dubai-centric holiday packages, tailored to each of the travel segments – couples, families, individuals or business travellers.

The strong interest in visiting Dubai is reflected in the fact that Almosafer witnessed a 41 percent growth in Dubai bookings from 2017 to 2018, whilst Dubai Tourism confirmed that in the first five months of this year, the emirate welcomed 630,000 Saudi visitors.