Rove Hotels, the contemporary midscale hotel brand by Emaar, announced Rove La Mer located in Meraas’ La Mer, Dubai’s world-class beachfront. Rove Hotels are developed as a joint venture between Meraas and Emaar Properties

Scheduled to open in mid-2020, the 366-room property marks the newest addition to the growing portfolio of Rove Hotels properties in the UAE.

Olivier Harnisch, CEO of Emaar Hospitality Group, said: “La Mer is an ideal fit to the brand values that Rove Hotels celebrates, with a focus on offering exceptional lifestyle experiences in a trendy environment. The positive buzz of La Mer and the popularity it has gained among the young and young at heart make Rove La Mer Resort ideally positioned to meet the needs of the new generation of travelers who explore without boundaries and seek culturally inspiring experiences.”

The hotel will also have a 24-hour boutique convenience store, an outdoor pool, sundecks to relax, a gym, among others. Rove La Mer will also be home to the famed ‘The Daily’, an all-day restaurant that serves international flavors, as well as a Lobby Lounge, outdoor terrace and beach side food and beverage.

Rove Hotels currently has five operational hotels in key locations in Dubai – Rove Downtown, Rove City Centre, Rove Healthcare City, Rove Trade Centre and Rove Dubai Marina. Several Rove Hotels are being planned in Dubai and other locations in the UAE as well as in Saudi Arabia.