Accor is kicking off the year with an encouraging development outlook and a full schedule of new hotel openings around the world. While 2020 was a year of unprecedented challenges, Accor maintained a steady pace of development and continued to sign new projects, leading to a robust roster of new hotel openings throughout 2021.
“As we are all too familiar, 2020 had a profound impact on our day-to-day lives and the hospitality industry as a whole. Even so, the early stages of a global rebound will be material and significant,” said Agnes Roquefort, Accor’s global chief development officer. “Despite the delays and temporary closures we experienced due to the pandemic, we continued to experience sustained momentum across our development pipeline and are optimistic that the worldwide rollout of Covid-19 vaccines will lead to renewed trust in travel and a much greater sense of personal safety for the entire global population.”
The lifestyle category is set to become one of Accor’s most vibrant segments over the coming years, with the number of lifestyle hotel openings expected to triple by 2023. Moreover, Accor’s lifestyle segment currently accounts for roughly five percent of the Group’s annual revenue, representing 25 percent of the company’s development pipeline by value. The recently announced joint venture with Ennismore, expected to close in Q2 2021, will contribute to a richly diverse platform that’s likely to become even more exciting this year with stylish new properties opening their doors, including SLS Dubai and 25hours Dubai.
Accor’s luxury segment will also make headlines in 2021 when Banyan Tree Doha in Qatar and Raffles in Jeddah open. Furthermoere, Fairmont will witness the much-anticipated openings of Fairmont Ramla Riyadh and Fairmont Tagazhout Bay in Morocco.
Raffles Jeddah – Inspired by the richness of Arabian heritage, the hotel offers opulent luxury with extravagant wedding and entertainment suites
Banyan Tree Doha, Qatar – The brand’s first hotel in Qatar, with an ideal location in the sparkling city of Musheireb
Fairmont Ramla Riyadh – Serviced residences provide a luxurious home away from home, infused with the local essence of Saudi Arabia
Fairmont Tagazhout Bay, Morocco – Serene oceanside destination surrounded by olive groves and Argan gardens
Rixos Jewel of the Creek in Dubai – Fully integrated urban resort emphasizing leisure, entertainment, sports and food & beverage
Rixos Premium Magawish, Egypt – Exclusive all-inclusive resort located on the Red Sea Coast
SLS Dubai – The first SLS hotel to open in the Middle East offering luxurious residences and hotel rooms with unobstructed views of the world’s tallest building, Burj Khalifa, as well as Dubai Creek
Swissôtel Living Jeddah – The first destination in the kingdom for Swissôtel’s serviced residences
25 Hours Dubai – Quirky design-led hotel concept that boasts charm and personality
Th8 Dubai – Inspired by the fashion, glamor and jet-set lifestyle of the cool white sands and art deco scene of Miami Beach, Th8 embodies the city and culture where it resides while maintaining its originality