Radisson Hotel Group has launched a new brand, Radisson Individuals, a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform. It also allows properties to benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.
Radisson Individuals represents an exceptional opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure. These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the globe as well integrated IT and revenue platforms, and comprehensive operational systems to deliver high GOP margins.
Radisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service hospitality, combined with the local flavors and personality of the member hotels.
Hotels wishing to join Radisson Individuals will undertake a compliance assessment focusing on four key parameters, SGS health and safety compliance, Online Index evaluated through their GRI, compliance with Fire & Life Safety and ability to connect to the Group’s main operating systems. Hotel members of Radisson Individuals will receive training on the Group’s “Yes I Can!” Service philosophy and will have above 80% GRI score which will ensure high guest service quality standards and Every Moment Matters.
Federico J. González, CEO, Radisson Hotel Group said: “The launch of Radisson Individuals marks another milestone in our ambitious five-year transformation plan to be recognized as one of the top three hotel brands in the world and the brand of choice for owners, guests, and talent. We created Radisson Individuals in response to the evolving demands of the modern market for both hotel owners and guests. Joining Radisson Individuals is an ideal first step for individual hotels with strong service scores who wish to remain independent or may be considering transitioning to one of our successful core brands, as well as a strong proposition for local, regional hotel brands seeking to explore additional distribution channels and/or co-branding options.”
A number of hotels have already joined Radisson Individuals in the UK and Asia with additional properties in advanced discussions in Italy, Germany, Russia and beyond.
Elie Younes, executive vice president & chief development officer, Radisson Hotel Group, said: “Radisson Individuals offer owners the necessary flexibility to shape their future and ensure their success by joining Radisson Hotel Group. It is a unique approach where each affiliated hotel measures success and standards based on the online scoring from guests. In simple terms, it is a brand for hotels with a proven record of happy guests.”
In addition, Radisson Hotel Group has signed ten new hotels across EMEA in Q3 2020 in the UK, Italy, Ukraine, Germany, Egypt, and Nigeria. The new signings build on the 15 hotel signings which were announced in Q2 2020 and re-affirm the Group’s commitment to its owners, employees, guests and partners, and its ambitious five-year development plan. Radisson Hotel Group continues to expand its new brand architecture and further strengthen its presence across EMEA.
Elie Milky, vice president business development Middle East, Pakistan, Greece and Cyprus, Radisson Hotel Group, said: “The launch of this exclusive affiliation brand is a bold and innovative conversion solution in response to changing owner and investor trends. The industry is flooded with unique and individual products seeking to tap into Radisson’s strong brand equity, global reach, diverse distribution channels, and one of the largest loyalty programmes in the world. Radisson Individuals makes it all possible as we strategically identify and approach select assets and partners in the region.”
New signings include:
- Radisson Blu Residences, Mekka in Kingdom of Saudi Arabia (Opening 2022)
- Radisson Blu Resort, Port Ghalib, Egypt (Opening 2023)