The Ascott Limited (Ascott) has entered into a franchise agreement with Al Majed Hotel Management WLL, a subsidiary of Al Majed Group Holding, recently announcing the signing of its newest property, Somerset Al Mansoura Doha, set to open in Qatar’s capital in Q4 2021.
The new serviced residence marks the group’s second property in the country under the name of ‘Somerset Al Mansoura Doha’, and will operate as a franchised property, in partnership with Al Majed Group Holding, a family business established in 1943.
Located in Al Mansoura district, the property will comprise 158 keys, including 59 two-bedroom units and 99 one-bedroom units, across a total built-up area of 29,344 square meters. The property will include a gymnasium, residents lounge, retail outlets and a 24-hour coffee shop.
Ascott continues to accelerate its worldwide expansion and aims to reach its global target of 160,000 units by 2023 via a combination of strategic alliances, management contracts, franchises and investments. The group’s worldwide footprint currently extends to more than 190 cities across 30 countries, totaling 118,000 units in over 760 properties.