Deutsche Hospitality is poised to expand its footprint in the region by 20 hotels by the end of 2023 in key leisure destinations, including Dubai, Abu Dhabi, Ras Al Khaimah, Fujairah, Muscat, Salalah, Jeddah and Riyadh.
The group’s global expansion plan spans across the brand portfolio, which includes Steigenberger Hotels & Resorts, MAXX by Steigenberger, Jaz in the City, IntercityHotel and Zleep Hotels. Deutsche Hospitality is aiming to grow its overall portfolio from 120 to 700 properties by 2025.
Part of its UAE growth plan includes the brand entry of a Jaz in the City hotel in Dubai set to open in 2024.
Deutsche Hospitality is currently present in the Middle East with 14 Steigenberger Hotels & Resorts in Egypt and four IntercityHotel hotels in Dubai, Oman and Saudi Arabia.
Anticipated openings in the Middle East by 2022 include:
- Q3 2021 – Steigenberger Hotel (Doha, Qatar)
- Q4 2021 – IntercityHotel (Dubai)
- Q4 2021 – IntercityHotel Muscat (Oman)
- Q1 2024 – Jaz in the City (Dubai, UAE)