Dubai-born La Serre to open in Riyadh, London, and New York in 2021

Dubai-born La Serre to open in Riyadh, London, and New York in 2021


Lincoln Hospitality Inc. announced the expansion of La Serre Bistro & Boulangerie to London, New York and Riyadh.

Representing the first international outpost for the brand, La Serre Riyadh is confirmed to open its doors at Saudi’s up-and-coming King Abdullah Financial District (KAFD) by Q1 2021.

London will follow later in the year, when La Serre’s flag will unfurl in the city’s upscale district of Knightsbridge, closely trailed by New York’s launch – seeing all three venues open by year-end.

Ralph Homer, CEO & co-founder of Lincoln Hospitality Inc. said: “We are extremely excited to export the La Serre brand internationally. After years of success here in Dubai, this is the next natural step for us. I am incredibly proud of our entire team for their tenacity and dedication to making this happen, especially during recent times.”

He added: “There’s no denying that the pandemic has thrown a spanner in the works, but as a company we are pushing forward with persistence and resistance to break into new and exciting markets. Evolution is key. We have to be adaptable in business, and I truly believe in pushing higher during difficult times to achieve success. We have an array of plans in the pipeline, so it’s an inspiring time of growth for our company.”

Since its 2013 establishment, La Serre has firmly cemented itself as one of the UAE’s biggest home-grown success stories. One of Lincoln Hospitality’s signature concepts, La Serre is a popular French bistro, boulangerie and high-end dining restaurant spread over two levels on La Serre is known for its sophisticated, ingredients- focused French menu. Its bakery is renowned for some of the finest pastries, cakes and breads in Dubai, while its recently gently refreshed interiors boast an abundance of natural light, a rotating art collection and a chic bar where expert mixologists make drinks to order.

With a private dining room, upscale ladies’ night, business lunch and other themed experiences, there is a fresh buzz around this culinary stalwart, proving that even in a city with tastes as fast-changing as Dubai, intelligent and measured brand updates can ensure a restaurant stays in the ‘hot table’ category.

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