Ego & East launch exclusive collection of vegan gelato, in collaboration with Canvas

Ego & East launch exclusive collection of vegan gelato, in collaboration with Canvas


Lifestyle brand Ego & East partnered with Canvas Gelato to create a range of four incredible vegan ice creams: Chocolate & Chocolate chip, Mango & Candied Pistachio, Coconut & Salted Caramel and Peanut Butter & Jam.

The collection of four flavors are inspired by Reem and Natalya’s favourite sweets, and were designed to be mixed and shared, combining an indulgent, rich Chocolate and Chocolate Chip, with Coconut and Salted Caramel. The Mango and Candied Pistachio pays tribute to the refreshingly sweet taste of summer in the Middle East, juxtaposed against the traditional British Peanut Butter and Jam inspired by their time in London.

The planet-conscious collection incorporates real ingredients that are roasted, ground, steeped and mixed into each blend for an exquisite and delicious treat.

Reem and Natalya Kanj founded Ego & East in 2016, with aims to create a more sustainable and supportive environment in Dubai and the world around them. Starting as a talent management agency that offers a nurturing and transparent space for their team and clients, the brand has evolved to spread their passion and beliefs across a multitude of platforms.

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Advocates for a plant-based lifestyle, the sisters are focused on educating their audiences on the benefits of adapting their diet. By using coconut milk and almond milk to create a creamy, indulgent flavour, the Ego & East X Canvas Gelato collection proves that vegan choices can taste better than traditional dairy-based alternatives.

Reem Kanj, co-founder of Ego & East said: We want to help people become more aware of their daily choices and increase the understanding of a sustainable lifestyle. Making vegan choices can reduce our footprints by up to 70% every year and is an incredible thing to do for your own wellbeing and for that of the planet.”

Natalya Kanj, co-founder of Ego & East added: “We are so excited to collaborate with Canvas Gelato to help make sustainable choices more accessible and more delicious for the people of Dubai.”


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