Five Minutes With Yannis Apostolopoulos

Five Minutes With Yannis Apostolopoulos


HN talks to Yannis Apostolopoulos, CEO of the Specialty Coffee Association (SCA) to know more about coffee.

What is the current state of the coffee industry?
It’s very tough for the coffee farmers as prices are being pushed down and there is huge volatility in demand. Many coffee shops were forced out of business, and thousands of baristas have lost their jobs. I believe the impact on specialty coffee producers has been acute.

What are the forecasted coffee trends?
I expect that people will appreciate their coffee subscriptions, and brewing at home will remain a habit for consumers. At-home consumption might not stay where it is today, however, as people will definitely go back to coffee shops to socialize or indulge in the experience.

What role does SCA have in helping its members?
What role does SCA have in helping its members? Our primary objective during the pandemic has been to provide resources for specialty coffee professionals to support each other and learn. We have released two surveys over the past year to chart the experiences of professionals and businesses and have worked on a series of articles, videos and webinars to provide critical information for how to operate during the pandemic.

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