Morpho Hotels & Resorts, a trendy, business, luxury lifestyle brand has announced its official brand entry into the Middle East market, and it will soon open its doors to the UAE residents and tourists in 2021.
The brand aims to revolutionize the hospitality industry in the region with the introduction of new hotels equipped with optimized and digitized operations with a strict adherence to the highest levels of hygiene and safety to deliver an exceptional experience for all its guests.
Inspired by the evolution of technology, the group will introduce five new properties to cater to three types of travellers, ‘Morpho’ for business, ‘Crystal’ for lifestyle and ‘Vivid’ for luxury travellers.
Dipinder Benjamin, CEO of Morpho Hotels and Resorts said: “We are very excited to open our doors to travelers in the UAE. Despite the various challenges presented by the pandemic, we are committed to launch our next phase of growth bringing with us a fresh approach to the hospitality industry. The Morpho brand will provide affordable and accessible accommodation with the highest service standards in conjunction with intuitive technology.”
The Group also announced its strategic partnership with Wakira Investments, a Dubai-based seasoned food investment company, which owns popular local restaurants including Kulcha King, Nom Nom Asia and El Greco. The partnership signals the Morpho hotels commitment to expand its footprint through joining forces with Wakira Investments in the Middle East, Africa, Turkey, Iraq, and the Levant.
Nader A. Bassit, CEO of Wakira Investments said: “Morpho’s vision and ambition are a perfect match to Wakira’s DNA. Morpho Hotels has a strong leadership team backed by decades of experience and innovative management systems. Wakira Investments is a blend of solid professionals and seasoned shareholders, both with many years of market experiences ranging from hospitality, retail, food processing, investments, to restaurants, and is keen on bringing growing concepts to its region. We look forward to collaborating together with Morpho to elevate the hospitality experience in the Middle East with a well executed concept that will resonate with business and leisure travelers.”