Lebanese industrialist Nicolas Abou Fayssal founded Gardenia Grain D’Or in 1989. Making sure to offer products that embody the essence and culinary excellence of Zahlé, he was able to turn his company into one of the largest food exporters in the Middle East.
Can you tell us about Gardenia’s success?
The aim of Gardenia Grain D’Or has always been to satisfy the increasing demand for spices, grains, pickles and extra virgin olive oil. Since day one, we have tried to promote the traditional ingredients/meals of Lebanon and make them available to the Lebanese diaspora. Over the years, the brand’s portfolio has developed to include vinegars, instant Lebanese mixtures, canned foods and ready-to-eat meals.
What are the challenges you are facing, and how are you coping with them?
The challenges that we are facing are due to local policies. These are making our export process difficult. In addition, the government’s inability to transform our local system from import dependency to local production is an issue.
Nicolas Abou Fayssal, Lebanese industrial born in Kfarzabad – Zahlé 1963.
Graduated from the faculty of Law at the Lebanese University in 1987.
Founded Gardenia Grain D’Or in 1989.
Currently, the CEO of Lebanese Company For Modern Food Industry S.A.R.L. and President of the Association of Bekaa Industrialists.