Majid Al Futtaim announced the launch of the region’s first cinema in the snow. It will allow guests to enjoy a unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol.
From 11 December until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas.
The maximum capacity is 48 people. Snow Cinema provides table service so cinemagoers can relax and order their favorite cinema snacks including gourmet popcorn (salt or caramel) and signature hot chocolate from the comfort of their seat. Guests can also choose from North 28’s mouth-watering menu, which features savory options, including raclette, hotdogs and burgers; as well as decadent desserts such as festive mince pies and hot beverages including a bespoke Peppermint Hot Chocolate from Mirzam Chocolate Makers.
Snow Cinema opens to the public on Friday 11 December and will run until the end of February. Tickets go on sale on Tuesday, 1 December, giving film fans an early Christmas present. Prices start at AED100 per person and include a cinema ticket and F&B package consisting of a signature hot chocolate, popcorn and bottle of water. For a more premium experience, guests can book the VIP Chalet, which costs AED800 for four people and each guest will receive a cinema ticket, a two-course meal from North 28 Restaurant, a hand warmer, premium gloves and beanie as well as an F&B package consisting of signature hot chocolate popcorn and bottle of water. All guests at Snow Cinema will receive rental clothing, fleece gloves, socks, boots, a blanket, wireless headphones and a dedicated locker.