The largest hospitality event coming to Saudi Arabia

The largest hospitality event coming to Saudi Arabia


Taking place at Riyadh International Convention and Exhibition Center from November 26–28, Saudi HORECA is set to celebrate its ninth edition. Here’s everything you need to know about Saudi Arabia’s largest hospitality and foodservice event.

A key driver for Saudi Arabia’s hospitality and foodservice sectors is HORECA, a three-day exhibition providing professionals with a platform to meet, network and do business. It is seen as a gateway for regional investors seeking new business opportunities in the region. Almost 300 companies will be showcasing their products and services at the event, which is spread over five halls covering a total of 15,000 square meters. If last year’s figures are anything to go by, the show will welcome over 25,0000 visitors.

“Our target is to always increase the total space, number of exhibitors, pavilions and visitors,” says Jad Taktak, general manager of Semark, the organizer of the show. Indeed, this year’s event will have an American and Jordanian pavilions as well as a Lebanese companies section.

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According to Taktak, Saudi HORECA is the most prestigious exhibition in Saudi Arabia as B2B exhibitions rarely target F&B and hospitality in the Kingdom. “We mean business, and that can be seen when it comes to the profile of our visitors,” he adds.

Indeed, the trade show attracts professionals from far and wide, including Europeans. “We have many Italians attending HORECA, many of whom work in the coffee industry,” says Taktak.

Besides being a strategic meeting place the event never fails to highlight the skills of rising talents. More than 250 participants will compete in the renowned Hospitality Salon Culinaire in a bid to impress a panel of international judges, while the third edition of the Barista Competition will also be taking place.

Conferences tackling the hottest topics in the industry will be hosted by Hodema.

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