Nespresso’s Variations Italia is a homage to true Italian hospitality, celebrating warm moments spent with loved ones during the holidays.
From fine and exclusive coffee ranges, to special coffee machines, Nestlé’s innovation in its coffee range is another proof of its market leadership.
According to Allegra’s World Coffee Portal, the only specialist information platform built for senior coffee industry leaders, the world entered the 5th Wave a few years back. This, saw greater influence exercised by high quality boutique chains adopting a more advanced set of business practices and delivering well-crafted artisan concepts at scale.
The Costa Coffee-Alghanim partnership flourished since its 2013 formation, growing to more than 75 stores. 35 of these shops opened in less than a year.