His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and ruler of the Emirate of Dubai announced the launch of UAE’s Unified Tourism Identity Strategy.
His Excellency Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism – Abu Dhabi, said: “The announcement is an exciting and significant milestone, which elevates the country’s reputation as a unique and diverse travel destination.”
He added: “With our seven Emirates joining forces to leverage our combined value proposition, and working hand in hand with our partners, innovators, the creative industry and our nation’s youth, we look forward to further raising the UAE’s global tourism profile.”
He explained that DCT Abu Dhabi is committed to fostering an environment where Emiratis, alongside our stakeholders from both the public and private sectors, feel empowered to contribute to the enrichment of the tourism offerings, through direct involvement in the creation of valuable opportunities and experiences. “Together, we will work towards our collective goal of continuous progression within the tourism sector.”