Travelport, the leading travel commerce platform, published the results of a Global Traveler Survey of 11,000 people worldwide that highlights the use of digital tools when planning, booking and experiencing a journey.
According to the report 81 percent of travelers use peer to peer reviews when researching a trip, and almost 25 percent of over 55 year olds use a smartphone to research a trip.
When booking a trip, over 33 percent of travelers book their trip on a mobile device, and 61 percent avoid booking hotels that charge for WiFi.
The report also includes the world’s first Digital Traveler Rankings, with India crowned champions as the country with the most digitally-advanced travelers. The standings are based on a combination of the main indicators of digital usage for travel-related purposes by travelers in each country. For example, those from India typically use smartphones for booking and boarding a plane, with 82 percent saying digital boarding passes makes traveling easier, compared to a global average of 70 percent.
Saudi Arabia came in the fifth place worldwide in terms of the ranking of digital traveler, while the UAE came eighth.
The countries are ranked as follows:
The Digital Traveler
United Arab Emirates
Gordon Wilson, President and CEO of Travelport, commented, “These findings demonstrate the significance of digital tools for travelers before and during their journeys. They highlight the need for the USD 7.6 trillion global travel and hospitality industry to adapt continually to provide responsive, relevant and timely services for customers. Whether young or old, and in whichever continent, providing relevant and timely digital tools and content is no longer an accessory but an essential means of reaching and satisfying the modern traveler from the moment they search to the moment they return from their trip. Travelport’s platform stands ready to provide the industry with the means to do this. As a technology company and as a world leader in digital and mobile capabilities, we aim to make the experience of selling, buying and managing travel continually better.”Add to Favorites