As technology is shaping our future and its effect on the travel industry is one that can transform a guest experience, Marriott Hotels launched its TestBED program in the Middle East & Africa.
First launched by Marriott Hotels across Europe in 2016, the unique 10-week accelerator program gives startups the opportunity to test their products within an operating Marriott Hotel in a major city. The program is open to seed and early stage start-ups with products or services that are ready to pilot in a live hotel environment. It offers them an invaluable opportunity to gain worthwhile feedback from guests and associates to help further develop and perfect their product.
Participating startups are hand-picked in an effort to uncover those that can revolutionize a guest’s stay, reinventing the hotel experience throughout the region. Those selected will also be offered mentoring and global exposure. While the startups are not required to relocate for the duration of the program, they may need to travel since the majority of this period will be spent in action within a Marriott Hotel. Interested parties can learn more or submit an application via https://www.wamda.com/marriott-testbed-mea. This will be the first year that the initiative is available in the region, and the program will begin its roll-out in the United Arab Emirates.
The launch comes shortly after Marriott Hotels’ partnership with TED – the non-profit devoted to ideas worth spreading – to bring creatively curated TED Talks, blogs, and more to hotel guests worldwide, in an effort to give Marriott Hotels guests access to thought-provoking and inspirational content to help jumpstart their own inventive thinking.
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