Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, announced the launch of Zabeel House by Jumeirah.
It is the second hotel brand by Jumeirah Group, which already operates the award winning luxury Stay Different brand. The new brand was created in response to the continuing and growing travel trend for exploration and enrichment through travel experiences. Zabeel House by Jumeirah will have a strong appeal for this increasing segment of travelers, from across a broad demographic, who want to connect meaningfully with their travel destinations.
With five management agreements already signed in the United Arab Emirates, Kingdom of Saudi Arabia and United Kingdom, and a number under discussion, Jumeirah Group is creating a collection of hotels under the Zabeel House by Jumeirah brand, with a focus on locations at the heart of interesting and exciting neighborhoods.
Hotels under the new brand will offer brilliant basics and unexpected extras set in an upscale, casual environment. The core target market for the brand will be both business and leisure travelers who want a lively base from which to explore: therefore each property will be conveniently located to help guests experience the city they’re in.
Jumeirah Group Chief Operating Officer Marc Dardenne said: “The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations.”
Although Zabeel House by Jumeirah is a distinct and independent brand, the association with Jumeirah gives guests an assurance of relentless quality and commitment to excellence. Jumeirah Group currently operates 19 Jumeirah branded hotels in Europe, the Middle East and Asia.Add to Favorites