As Jordan gets ready to welcome the fourth edition of its largest hospitality and foodservice exhibition, we take a look at why it’s a must-attend event for industry professionals
Hosting more than 150 exhibitors in over 2,700 square meters of exhibition space, HORECA Jordan returns to Zara Expo in Amman from 10-12 October. The show is expected to attract more than 7,000 trade professionals from around the region looking to do business. “We are happy that HORECA Jordan, by far the largest hospitality and food exhibition in the country, is being held for the fourth time in Jordan. This places Jordan on the global map of hospitality,” said Dr. Abed Al
Razzaq Arabiyat, managing director of the Jordan Tourism Board.
HORECA Jordan boasts a number of exciting competitions that showcase the talent of 170 chefs, baristas and hospitality professionals. The Hospitality Salon Culinaire welcomes more than 10 international judges, who will evaluate the skills of the country’s best chefs during nail-biting competitions. The Bed Making Competition, Art of Service Competition and the Al Ameed Barista Competition
also return to the program. In addition to local exhibitors, the three-day event will feature a number of international stands from Italy, France, Romania, Turkey and UAE.
Thuraya Husseini, chairperson and CEO of the Lawrence & Husseini Consult, the event organizer, said, “HORECA provides a platform for companies to meet face-to-face with their clients and network with opportunities to grow their businesses. It is also a place where people can discover the latest innovations, and witness talented professionals in action.”