La Mer, a beachfront developed by Meraas will open its first phase to the public from October 15, 2017.

Stretching out from Jumeira 1 neighborhood, the destination Spanning 1.2 million square meters spreads over three areas: La Mer South, La Mer North and The Wharf – La Mer.

The shopping, dining and entertainment areas at La Mer will open to the public in two phases. The first phase comprises La Mer North and La Mer South, which has over 130 hundred shops, cafés, restaurants, and beach activities, that act as a meeting point for people to enjoy a great time, whether they are visiting La Mer to eat, play or unwind.

The second phase of La Mer, The Wharf, incorporates rusty steelworks and an industrial aesthetics, with a waterpark featuring a surf park that is a first-of-its kind in the region; a cinema, additional shops, cafés and restaurants. These additions, are scheduled to open at the start of 2018.

At a later stage, there will also be a hotel and residential community located on two man-made peninsulas.

Several food and beverage concepts will make their first appearance in the region, including a number of licensed restaurants alongside numerous shopping experiences. Residents and visitors will find a natural playground created for children to play safely next to the warm gentle waves. Friends and families can share an entertaining time together, while those looking for an upbeat experience will find a vibrant atmosphere at the ‘Sea Spice’ beach club, opening soon. The project will also have day rooms and cabanas.