Few brands carry the weight of tradition quite like Hallab 1881. Marc Haddad, CEO of Hallab 1881 Kasr El Helou, shares how every bite of the brand tells a story, one that begins in Tripoli and travels far beyond borders.
How did Hallab 1881 start?
Founded by Mahmoud Hallab in Tripoli, Lebanon, in 1881, the business began with a passion for crafting sweets and quickly built a lasting reputation. Over the decades, Hallab 1881 Kasr El Helou grew into a benchmark for Oriental sweets across generations and communities. The legacy was further strengthened by Hajj Abdul Rahman Hallab, whose unwavering commitment to excellence and authentic hospitality helped shape the brand’s identity. With a visionary spirit, he upheld Tripolitan generosity and refused to compromise on quality—a principle that became a family tradition. His motto, “Do it perfectly, or don’t do it at all,” continues to drive Hallab’s enduring success.
Were you expecting Hallab 1881 to succeed at the international level?
From the very beginning, we believed our authentic Lebanese sweets could resonate globally, yet our international success has been humbling. Since 1881, our commitment to tradition and excellence, reflected in ISO certifications and offerings, has consistently driven regional and global expansion. As a result, we proudly reached Saudi Arabia, Kuwait, the UAE and other markets through strategic branches and reliable international delivery services. Furthermore, the support from the Lebanese diaspora and new global audiences confirmed that craftsmanship and heritage genuinely transcend cultural and geographic boundaries. Today, our growing presence, including duty-free shops, continues to thrive, reinforcing Hallab 1881’s status as a beloved name across the world.
Since 1981, the company has been led by Samer Hallab and his brothers, the fourth generation. Under their leadership, Hallab 1881 actively formed partnerships to expand Kasr el Helou across Lebanon, Arab nations and Gulf countries. Furthermore, the company grew its workforce to approximately 800 employees, strengthening operations across multiple regions and markets. Moreover, it now operates four production facilities and several retail outlets in Lebanon, Saudi Arabia, Kuwait and Bahrain. Most recently, Hallab 1881 proudly launched its newest international location in the UAE, opening inside the iconic Dubai Mall.
What can you tell us about the Dubai opening?
The Dubai Mall branch is more than a store; it represents a powerful statement of heritage, ambition and enduring commitment to excellence. As we proudly enter this exciting chapter, the new location reflects our vision to share Lebanese tradition with a global audience. Indeed, this branch is a transformative milestone in the journey of Hallab 1881 Kasr el Helou. It significantly elevates our legacy to new heights, unlocking wider opportunities and deeper cultural connections across international markets and customer communities. Furthermore, it positions our brand on a global stage like never before, reaffirming our dedication to quality, hospitality, and tradition.
What are Hallab 1881’s plans for the future?
Growing international market share remains essential to strengthen Hallab 1881’s position as the leading oriental sweets and desserts manufacturer globally. To achieve this, we focus on building lasting relationships with discerning connoisseurs who appreciate authenticity, quality and exceptional Lebanese culinary heritage. Furthermore, our expansion into GCC, the United States and Canada help reinforce our brand visibility and accelerate sustained growth and recognition. Moreover, we continue to spread the exquisite taste, richness and tradition of Lebanese desserts to every corner of the world.
How does Hallab 1881 approach innovation?
At Hallab 1881, innovation means honoring deep-rooted tradition while adapting our beloved Oriental sweets to meet today’s evolving global expectations. As a result, we continuously reinvent classics to reflect international palates, modern dessert trends and shifting consumer habits across diverse markets. In response, our no added sugar and vegan lines meet growing demand for mindful indulgence without compromising on authenticity or taste. Moreover, we’ve created bold fusion desserts that blend Oriental richness with Occidental flair. Ultimately, each product reflects our passion, heritage and dedication to quality.
How would you describe the taste of success?
Since its inception, Hallab 1881 has captivated hearts with its exquisite Middle Eastern delicacies, much like Fairuz enchanted a nation. Say Oriental sweets and you think Hallab 1881 – Kasr el Helou. It’s a legacy. A symbol of authenticity and generosity, gifting Hallab means sharing tradition, emotion and a taste of Lebanon’s sweetest heritage.
Through flavor, craftsmanship, and timeless quality, Hallab 1881 has become embedded in Lebanese culture and memory across generations and borders.
What message would you like to share with Hallab 1881 lovers?
We extend our heartfelt gratitude for the unwavering trust you continue to place in our brand. Your loyalty inspires us daily, through every interaction on social media, every visit to our stores and every sweet moment you choose to share with Hallab 1881. Whether in Lebanon or across the globe, your enduring support remains the heartbeat of our journey, driving our dedication to excellence and authenticity. Thank you for making Hallab 1881 Kasr el Helou more than a name. You’ve made it a tradition, carried with pride and love.
arhallab1881
