The world is slowly tapping into the post COVID-19 era, trying to reshape what has been drastically disrupted. The F&B industry is no different, and specifically the beverages sector.
Preferred Hotels and Resorts will launch Beyond Green initiative on a global level on April 14.
A Club Deal is a relatively straightforward investment approach where investors pool their money to acquire a controlling or large stake in a business.
As the industry started to get back into its business track, hospitality establishments were forced to pivot and adapt to the new market requirements.
During such challenging times, the most impractical route to take would be the rigid and static approach.
The group is poised to expand in the region by 20 hotels by the end of 2023 in key leisure destinations including Dubai, Muscat, and Jeddah.
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