Bani Haddad believes that most demand is for conversion projects, and assets vary from boutique resorts to city hotels.

The forum aims to encourage the exchange of experiences between experts, identify good practices and promote gastronomy tourism.

According to IATA, global passenger numbers are expected to have grown to 5.6 billion by 2030, seven percent below the pre-Covid-19 forecast.

The new MoU between UNWTO and Google will focus on harnessing the power of innovation, education, data and market intelligence.