How to unlock the power of LinkedIn

How to unlock the power of LinkedIn

It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.

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Leveraging X for marketing in the holiday season

Leveraging X for marketing in the holiday season

Promoting your hotel and its facilities to guests can be a challenge, especially with there’s competition to contend with. Dr. Maria Frangieh, managing director of Socialprise, shares her tips on how to increase guest spending.

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The use of AI to increase retention and enhance the experience

The use of AI to increase retention and enhance the experience

In today’s competitive hospitality industry, guest satisfaction and loyalty are crucial for success. Artificial intelligence is transforming hospitality by offering solutions that elevate the guest experience and boost retention. In the Middle East, known for its luxurious hotels and world-class service, AI is becoming an indispensable tool in staying ahead. Jigar Patel, managing director of DuGi GmbH, explores the most significant ways in which AI can improve guest retention and elevate experiences.

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The smart city: the future of living and hospitality in the Middle East

The smart city: the future of living and hospitality in the Middle East

As urbanization accelerates globally, the Middle East is rapidly embracing smart city concepts to enhance growth, quality of life and sustainability. Custódio Barreiros Founder & CEO of EIP MGT GmbH, offers his perspective.

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5 reasons to include TV in your hotel marketing strategy

5 reasons to include TV in your hotel marketing strategy

In an age of digital saturation, television advertising offers hotels a not-to-be missed opportunity to engage with guests on a deeper level. Remote in hand, Lovetto Nazareth, managing director at Prism Digital shares five ways in which hoteliers can leverage this often overlooked medium.

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Pinterest: a marketing tool full of possibilities

Pinterest: a marketing tool full of possibilities

Despite often finding itself in the shadows of the bigger social media platforms, Pinterest offers restaurateurs a powerful marketing alternative, helping them to reach new customers and strengthen their online presence. Monica E. Chikhani, managing director and founder of MEC Workshop, explains why this visual discovery engine is still very much packing a punch.

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Growth on growth in KSA’s food delivery market

Growth on growth in KSA’s food delivery market

It is evident that Saudi Arabia’s food delivery market is highly competitive yet highly lucrative. Jamil Diab, COO of Grubtech, lifts the lid on the kingdom’s food delivery landscape and the strategies being adopted by companies to expand their service offerings.

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Tracking customer behavior in hospitality

Tracking customer behavior in hospitality

Combining advanced technology with the hospitality industry’s key principle of guest-centric service, AI is already taking the customer experience to new heights. Ashleigh Donald, co-founder of Halo Business Consulting, explains how businesses can harness this all-important innovation.

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5 minutes with Mohammed Shameer, country manager of Bidfood Oman

5 minutes with Mohammed Shameer, country manager of Bidfood Oman

Bidfood Oman delivers a comprehensive service and customer satisfaction. Mohammed Shameer, country manager of Bidfood Oman, lifts the lid on the company’s operations, myBidfood and upcoming projects in the sultanate. 

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How to harness the power of the metaverse

How to harness the power of the metaverse

The metaverse and Web3 are poised to revolutionize the hospitality industry, transporting us into a world of personalized, decentralized experiences and limitless possibilities, as Dr Jane Thomason, emeritus chair of the World Metaverse Council, author and influencer, explains.

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