How to convert clicks into bookings
It’s a fact that virtual visits and viewing video content are steps that almost all of today’s customers will take before making a travel booking. Riky Bains, strategist at Brash, explains why embracing the clickable future, especially YouTube, is crucial in a competitive industry.
The AI takeover in hotel advertising
AI is poised to revolutionize how hotels market themselves, enabling operators to reach their ideal guests by creating personalized, targeted campaigns. Lovetto Nazareth, managing director of Prism Digital, explains why industry players need to put this transformative technology front and center of their hotel advertising strategies.
Tips for hotels to be listed and booked
In today’s fast-paced tech environment, the hospitality industry needs to stay ahead of the curve to ensure hotels are visible and bookable. By analyzing current business practices, such as those used by hotel software giant Amadeus, Zoé Gotti, founder of Complementation.ae, explains how technology has revolutionized the industry’s marketing strategies and provides insights on what it takes for hotels to thrive in the digital age.
New technologies: today’s essential tools for hoteliers
Emerging technologies are revolutionizing the lodging industry, delivering significant benefits to both operators and guests. Michael Donald, co-founder of Halo Business Consulting, explains why embracing innovation and implementing smart ideas are musts for hotels looking to secure a successful future.
Going global: 7 ways to boost exports
At a time when the region’s FMCG firms face a challenging economic environment, it makes sense to increase the focus on international sales. Sam A. Jaoude, consultant and CEO of Madenlebanon LLC, shares a checklist of essential steps to getting export ready.
Restaurant trends in Saudi and the world at large
Duncan Fraser-Smith, founder of The Cutting Edge Hospitality Agency and author of “Create to Plate,” discusses restaurant trends in Saudi Arabia and the broader global trends impacting the industry.
How to raise your google rankings with AI
Lovetto Nazareth, managing director of Prism Digital, explains how AI can be used to improve those all-important Google rankings for hospitality businesses and, in turn, convert more browsers into bookers.
Marketing in an AI-driven era
Combining advanced technology with the hospitality industry’s key principle of guest-centric service, AI is already taking the customer experience to new heights. Ashleigh Donald,
co-founder of Halo Business Consulting, explains how businesses can harness this all-important innovation.
Targeting zero food waste in the hospitality industry
Paul Newnham, executive director at SDG2 Advocacy Hub, explains why creating a sustainable food system is a win-win all round.
How to unleash the power of tech in HR
Getting the best out of the latest technology requires business leaders to be open to new ideas and recognize that improving customer service should always be the endgame. Mark Dickinson, of DONE! Hospitality Training Solutions, shares his dos and don’ts for utilizing tech in HR.