Although the events of the last 18 months have transformed the hospitality industry, one thing that hasn’t changed is the enthusiasm of hotel operators to convert more direct bookings. Ashleigh Donald, co-founder and marketing and communications consultant at Halo Business Consulting Ltd, discusses how Google has changed the rules of the game with its Hotel Ads.
Almost two years after the start of the pandemic, Portugal has managed to retain its status as an attractive culinary destination. Ralph Nader, CEO of Amber Consulting, deep dives into the country’s restaurant scene and explains how it has successfully weathered the storm.
Guests at Mais Alghanim do not mind waiting in line, sometimes up to 40 minutes, for one of the 800 seats in the two-story restaurant. The lure is more than a meal; it is an experience defined by quality, from the Certified Angus Beef ® steaks to the atmosphere and service.
Hospitality establishments are constantly looking for ways to market their products and services to guests. Duncan Fraser-Smith, founder of The Cutting Edge Agency, takes a closer look at the role of WiFi in direct marketing.
Fall and winter are traditionally high seasons for tourism in the Middle East. As such, an important driver o f demand has always been events. Kostas Nikolaidis, Middle East and Africa executive for STR, takes a look at how the region’s calendar of events is shaping up.